Thu 29 Jul 2010
News Item: Macy’s Launches Madonna/Lourdes Clothing Line at 200 Stores
Macy’s has got it going on.
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Macy’s ’own’s Thanksgiving (parade) to Christmas (Miracle on 34th Street and the place to sit on Santa’s lap, even though most of the time these days this is done in a central place in a mall) — the most important months of year for retailers, when they make 75 percent of all their dough.
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Macy’s ‘owns’ Fourth of July (fireworks in NYC broadcast nationally).
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Macy’s has high quality merchandise,
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Macy’s has great stores,
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Macy’s has great logo (red star),
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Macy’s has great shopping bags (the white with red star or red with white star), and
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Macy’s has a great reputation – when you buy someone a gift from Macy’s, the person receiving gift knows you thought well of them (even if they know you may have gotten it on sale); and it’s returnable.
Macy’s is ‘IT’ for retailers (unlike JC Penney’s, Sears, Walmart, etc - for which none of the above is true. Buy a gift for someone from Sears or JC Penney they think you’re a cheap skate).
Hope it works but they’d have been better off with Lady Gaga from Great Kills Staten Island.
Reference story: http://www.nypost.com/p/entertainment/fashion/strike_pose_ZYVjsLiGA7Pt5WqVOud2vK
