News Item: Macy’s Launches Madonna/Lourdes Clothing Line at 200 Stores

Macy’s has got it going on.

  • Macy’s ’own’s Thanksgiving (parade) to Christmas (Miracle on 34th Street and the place to sit on Santa’s lap, even though most of the time these days this is done in a central place in a mall) — the most important months of year for retailers, when they make 75 percent of all their dough. 
  • Macy’s ‘owns’ Fourth of July (fireworks in NYC broadcast nationally).
  • Macy’s has high quality merchandise,
  • Macy’s has great stores,
  • Macy’s has great logo (red star),
  • Macy’s has great shopping bags (the white with red star or red with white star), and
  • Macy’s has a great reputation – when you buy someone a gift from Macy’s, the person receiving gift knows you thought well of them (even if they know you may have gotten it on sale); and it’s returnable.

Macy’s is ‘IT’ for retailers (unlike JC Penney’s, Sears, Walmart, etc - for which none of the above is true. Buy a gift for someone from Sears or JC Penney they think you’re a cheap skate).  

That said, I hope everyone remembers who Madonna is. It’s a bit of a gamble because who wants to look like a 53 or 54 year old skinny egotistical creepy-looking white woman who is known for working out too much to the point where she is all ugly bone? She is yesterday’s news. Maybe Lourdes can bring up the brand; the mother/daughter thing. 

Hope it works but they’d have been better off with Lady Gaga from Great Kills Staten Island.

Reference story: http://www.nypost.com/p/entertainment/fashion/strike_pose_ZYVjsLiGA7Pt5WqVOud2vK