Paperbacknovel.com Printed Newsletter
Hits the Streets
December 20, 2007
Volume 1, Number 1 of
paperbacknovel.com's printed newsletter hit the streets this
evening. A few hundred copies of the printed edition were
distributed to the West Village, East Village, and SoHo sections
of New York City. Rich Sheppard also took some away with him to
Jersey City, New Jersey.
After all the effort to print these
issues out, you start to feel like they're your little puppies.
Must be very careful when and where to place; want each one to
find a nice home. And so, Paperbacknovel.com printed editions
were distributed to the following locations, so far:
Disc O Rama on West 4th St, West Village, NYC
This store has narrow aisles and is
packed floor to ceiling with CD's, some of them behind glass
cases, with the cashier on the left side of the store sitting at
a counter high above the floor. You get the feeling that you're
walking into a CD liquor store; a place that gets robbed
regularly. I think it's just the odd layout of the place. But
their entrance is a haven for the independent paper, since
papers placed there smack the customer in the face as they walk
into the store, or out.
printed edition greets customers entering Disc O Rama, square in the
Bleecker Bob's in the Village, in
Bleecker Bob is one of the most
venerable old record shops in the Village; it's seemingly been
around forever -- the website says almost 30 years, which places
it as having opened in the late seventies. Always a home to the
independent artist and the independent voice, paperbacknovel.com
seemed well-placed in Bob's free literature rack. Bob apparently
has a reputation on the internet as a fellow with a gruff
demeanor, and we might agree; but more importantly, he seems passionate about the music, and
he likes Aimee Mann -- we know this because when we were looking
to post a "Forgotten Arm" poster several years ago, Bleeker Bob
said "We always have room for Aimee Mann", and then he advised
us to put the poster with Aimee Mann herself facing outward,
versus the side with the boxer. "Are you nuts? If you have a
poster with a pretty woman, you face her outward", is what he
advised, as I remember it.
Generation Records in the Village,
Generation always has the widest
assortment of independent newspapers and magazines. And now it's
got paperbacknovel.com. I came out of Generation with my bag
heavier than when I went in -- I picked up NY Waste,
Arthur, and a bunch of other papers and heavy color
Shakespeare Books, in the Village,
Shakespeare has a guard at the door;
very nice chap always have a quick chat with him when I put up
posters in the vestibule. He wasn't there the night
paperbacknovel.com made it's first print debut. I hope he picks
up a copy and at least uses it for a coffee coaster or
Paperbacknovel.com printed edition at front of
Shakespeare Books (top), and part of Shakespeare's front
window (right) -- very nicely decorated and laid out.
That book on Gonzo looks good.
PS: after the
picture above was taken, I cut that stack of Arthur
newspapers in half, creating two stacks, with
paperbacknovel.com on the one stack only. I didn't want
Arthur readers to have to dig to get their paper -- out
of common newspaper-distribution courtesy.
Other Music, in the Village,
The alternative music shop in
NYC, across the street from what was Tower Records. I read in
the newspaper that once Tower closed, Other Music's traffic
diminished. Wasn't evident on the night that paperbacknovel.com's first printed edition was distributed
there; the place was packed with people, and their entrance was
packed as usual with independent papers, flyers, band postcards,
and the like.
Arthur had just been delivered, and since there were numerous
stacks of it, I was certain the Arthur people wouldn't mind if
one of their stacks provided a platform for a bunch of
paperbacknovel.com printed editions in Other World Records.
Kim's Video, on St. Mark's Place,
I'm still kind of pissed at Kim's
Video for apparently ditching the Aimee Mann "Forgotten Arm"
poster I gave them to put up next to Elliot Smith and the others
they have up on their walls in the cd department two years ago.
But they've got lots of traffic and lots of papers on their
independent paper rack.
Store Next Door to Kim's Video on St. Mark's Place,
I meant to go into Kim's Video, and
accidentally walked into the women's garment shop next door;
oddly enough they had all kinds of independent papers up front,
and the sweet goth gal behind the counter was receptive to
paperbacknovel.com residing there.
St. Marks Sounds
on St. Marks Place, NYC
St. Marks Sounds is housed in an
incredible old walk-up brownstone; the huge, thick, 9-foot-tall,
wooden door with black latches looks like it was taken from
Frankenstein's castle. The huge floor-to-ceiling windows inside
are just as impressive. And the pseudo shrine of posters and
literature that's been created in the corner by the front door
almost demands you take a picture of it, even with the
curmudgeonly owner being the only other person in the place. He
seemingly took no notice of me.
I laid down a small stack of
paperbacknovel.com's, took a picture or two and then
walked down the steps to the sidewalk below. I looked
back up to take a picture from the outside, and saw
through the windows that the owner had come down off his
perch as soon as I left to go take a look. Perhaps he
didn't like my placement; perhaps he'd throw them all
out. Maybe he read it! I didn't take the picture but
quickly looked away and continued on down the block. Not
to put any pressure on him. We'll never know.
Notice the poster of Johnny Thunders at the top of the
shrine, in this corner near the entrance/exit of St.
CBGB's Store, St. Marks Place, NYC
CBGB's is now gone, but their new
store on St. Mark's Place, selling CBGB's t-shirts, remains. The
long-rumored CBGB's chain, starting with a new club in Las
Vegas, never came to be. Hilly Kristal died, and the store on
St. Marks is all that is currently left. Having an article in
the printed edition on Johnny Wolpert's memories of CBGB's in
the seventies, copies of paperbacknovel.com would obviously
provide a value add to the customers of the store. Oddly enough,
while I was in the store, a fellow came in who appeared to be
part of CBGB's management. He told me they are still actively
searching in the NY area for a new location for a new CBGB's. He
was putting out flyers to help save CBGB's, anew.
CBGB's Store features similar front window display (seen
partially to the right) that CBGB's
Gallery used to have.
Grocery Store Next to CBGB's Store, St.
Mark's Place, NYC
I'm not sure if this is a Gristeedes,
or a D'Agostino's, or a Walbaums, or whatever these days -- it's
been around forever; it's the grocery store/supermarket on St.
Marks and many a person has walked into this store at 2 in the
morning with a buzz on looking for some ice cream or munchies
not exactly knowing where they were and wondering what a
supermarket is doing there with all the bright lights. It always
has a huge amount of flyers and postcards up front, simply
because there's a large flat area on which to place them, and
the store gets lots of traffic. Problem is, that large flat area
is always messy as hell, as the flyers slop into one another. I
spent 15 minutes cleaning up the area, and laid down a small
stack of printed editions.
Broome Street Bar, SoHo, NYC
Broome Street Bar is one of the best
neighborhood bars in SoHo. Lots of papers by the front door; you
can always find a copy of the SoHo Journal there. And now you
can always find a copy of paperbacknovel.com there. Broome
Street bar has the best cardboard beer coasters in the world,
and when I find the one I took a couple of years ago I'll scan
it and post. Thanks to the lady on her cell phone in the
vestibule who opened the door for me on the way in and the way
out after laying down some printed editions. Hope she sorted out
whatever the heck was going on on that call.
store next door to Broome Street Bar is closed and boarded for
reconstruction; posters and graffiti cover the facade.
New Jersey PATH Trains
Rich Sheppard and LouV rendezvoused
on Broadway and Dey Streets in lower Manhattan, and had a couple
of hot peppermint mochas at the Starbucks in the old ATT
building down by Ground Zero. Rich got his first look at the
final print out of the printed edition, and then it was off to
home and the Christmas weekend. Rich planned on distributing
some on the PATH train heading into New Jersey.
on Staten Island
December 29, 2007 --
Paperbacknovel.com newsletter was distributed at The
Cup on Staten Island. The Cup is Staten
Island's premier music coffeehouse. Great homemade
coffees, a comfortable atmosphere to sit and work or
have a conversation, high ceilings, brick walls sporting
the artwork for sale of local artists, and then a door
to the backroom which offers a large cabaret-like music
room, attracting the best local artists.
January 25, 2008 -- Redistribution
of Paperbacknovel.com newsletter to all of the places in NYC
listed in coverage above. This time we took a picture of the
storefront of CBGB's Store on St. Mark's Place in the Village.
The floor of Generation
Records in the Village is the free newspaper
distribution capital of NYC.
CBGB's Store on St.
Mark's place on January 25, 2008.
Newletter in Paris, France
January, 2008 found
paperbacknovel.com correspondant in Paris, France,
distributing the newsletter to bookstores and anyplace else that
displayed free papers. One such place was the original
Shakespeare and Company bookstore, an English language bookstore
in the neighborhood of Notre Dame.
Shakespeare Books is in an ancient
old building, one that looks like it's been around as long as
Notre Dame. In the middle of the floor of the main part of the
small store, there is a large circular concave denture in the
floor, that looks like it was once used for offerings. Today
people throw money into it. Our correspondent asked the lass behind the counter
if we could put some Paperbacknovel.com newsletters in the
free-paper rack at the front of the store. She asked if it had literary value.
Our correspondent said yes, it has book and music reviews
and the like. She said sure. Picture below shows Paperbacknovel.com newsletters in the free-paper rack, bottom
row to the right.
About 25 Paperbacknovel.com
newsletter in bottom right of rack. Correspondent put another 20
or so in the rack after picture was taken.
Paris didn't offer
up too many places to distribute free newspapers; most
bookstores and record shops encountered in the Right Bank and
the Left Bank did not have any area for them. It was "purchased
material" only. The heavily trafficked general goods store below,
on Boulevard Saint Germain, did provide such a distribution area.
A rack at the front
of this store sports Paperbacknovel.com newsletters. That's
actually about 25 papers even though it only looks like a few.
It took over 45
minutes to find San Francisco Book Book Company, using an
article found on the internet that gave a walking tour of
English Language bookstores in Paris. Was midway through the
search when our correspondent realized the article had been
written in 1985 (the dangers of browsing the internet on one's
cell phone). Thankfully, San Francisco Book Co was still
there. Not so thankfully, San Francisco Book Co did not
have any room for free newspapers at the front of its store. The
search-and-find was well worth it, however, as San Francisco
Book Co was an enchanting place, tight and cramped with a small
backroom, with every nook and cranny of the store stuffed to its
high ceilings with paperback novels from the fifties and sixties
to current day.
Papers were also distributed to a
vintage record shop on the Left Bank; after placing papers in
their free rack, an employee of the store came over to challenge
the distribution, but when the correspondent explained that he
was simply placing down some free newsletters, the employee said
in English, 'ok, but you should ask first'. This kind of summed
up free newspaper distribution in Paris -- it's 'do-able' but
the town isn't exactly amenable to it. Because of this, our
correspondent lessened Paris' grade as far as big cities go,
since it didn't seem to provide a thriving outlet for 'free'dom
of expression. This may be an unfair grade because the
correspondent, being an
ignorant traveler, didn't have time or
know-how to hit all the areas of Paris, including it's
Bourgeoisie area (the
correspondent didn't actually know where that area was, and
neither did the people at the front desk in the hotel). The
French people in general, however, were extremely friendly and
giving. People went out of their way to give directions when
asked. And Paris is certainly an enchanting city, with some
incredible history and museums; thus placing it as one of the
world's great cities. We are proud that paperbacknovel.com was
represented there, however minimally and fleeting.
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